Italy’s cult menswear label Stone Island was launched in 1982 as a diffusion line within Massimo Osti’s larger C.P Company. Famed for his contributions to modern fashion, Osti was a pioneer of numerous revolutionary dyeing and fabric treatment processes that paved the way for many of the innovative techniques used in fashion and performance-based products today.

Of course for many, Stone Island is more readily associated with the football hooliganism and terrace fashions of the 1990s. However, the passing of ‘casual’ subculture, has allowed Stone Island to find their place once more as a firm favourite of those appreciative of quality design and innovation.

Specialising in technical outerwear apparel, Stone Island continue to embody the spirit of Osti design in their garment production and have had considerable success with their ‘Liquid Reflective’ and ‘Ice’ jackets to name a few. In 2013 the brand also made their first venture into the collaborative sneaker game, utilising fabrics and techniques from the Stone Island archives to create one of the best renditions of the New Balance 577 ever seen.

Stone Island	Opening Times
79 Brewer Street
London	Mon	10.00 - 19.00
W1F 7ZN	Tue	10.00 - 19.00
	Wed	10.00 - 19.00
	Thu	10.00 - 19.30
Nearest tube - Oxford Circus	Fri	10.00 - 19.00
	Sat	10.00 - 19.00
Website - stoneisland.co.uk	Sun	11.00 - 17.00

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