Stone Island

Everypeoples Guide Stone Island London

Italy’s cult menswear label Stone Island was launched in 1982 as a diffusion line within Massimo Osti’s larger C.P Company. Famed for his contributions to modern fashion, Osti was a pioneer of numerous revolutionary dyeing and fabric treatment processes that paved the way for many of the innovative techniques used in fashion and performance-based products today.

Of course for many, Stone Island is more readily associated with the football hooliganism and terrace fashions of the 1990s. However, the passing of ‘casual’ subculture, has allowed Stone Island to find their place once more as a firm favourite of those appreciative of quality design and innovation.

Specialising in technical outerwear apparel, Stone Island continue to embody the spirit of Osti design in their garment production and have had considerable success with their ‘Liquid Reflective’ and ‘Ice’ jackets to name a few. In 2013 the brand also made their first venture into the collaborative sneaker game, utilising fabrics and techniques from the Stone Island archives to create one of the best renditions of the New Balance 577 ever seen.

Stone Island Opening Times

79 Brewer Street




10.00 - 19.00



10.00 - 19.00


10.00 - 19.00


10.00 - 19.30

Nearest tube - Oxford Circus Fri

10.00 - 19.00


10.00 - 19.00

Website - Sun

11.00 - 17.00

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