Everypeoples Guide Fourth & Main

NIKETOWN London sits proudly on the world famous Oxford Circus crossroads in the heart of London's West End. Boasting four floors of the latest Nike product this is actually the biggest Nike store in the world.

Since it's opening in 1999 the store has been through multiple rennovations and changes, most recently in 2010 when the whole store was refitted and a new fourth floor, specifically for women, opened.

Most of those reading this will be most interested in the 'second floor' which features assortments of men's sportswear, basketball, Jordan, action sports, NSW and Nike ID as well as tennis and men's athletic training product.

With that said the first floor offers probably the largest selections of Nike's performance running and football products in London so if you're into that it's definitely worth checking out.

The stores ground floor changes with Nike's campaigns and serves to promote whatever the latest product is. This creates some unique installations which are often interactive and worth going in just to see.

Nike also operate run clubs and Nike Training Club sessions through the week. They are all free to take part in and the store offers secure bag storage and so on. Best to check in store for more details on days/times.

NIKETOWN London Opening Times

236 Oxford Street




10.00 - 20.00



10.00 - 20.00


10.00 - 20.00


10.00 - 21.00

Nearest tube - Oxford Circus Fri

10.00 - 21.00


10.00 - 21.00

Website - Sun

11.30 - 18.00

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