New Era London

Everypeoples Guide New Era London

The cap manufacturer New Era, founded in 1920, was always a staple amongst American sports and Hip-Hop fans both keen to show their allegiance to their local teams. The rise in popularity of the brand's '59FIFTY' style in the mid noughties took the brand from sporting licencing brand to a household fashion brand in it's own right.

With the growth of the brands 'lifestyle' business they set about opening several global boutique flagship stores. One of these was opened on London's Brewer Street in 2007 and has stood there since. As you might expect the store has the largest collection of New Era caps in the capital, rows upon rows and sizes galore ensure that there is something for everybody. From the standard sport team licenced products to more sought after designer and artist collaborations. The store also stocks the full range of New Era apparel and accessories. You can even get your hat reshaped to be good as new!

The popularity of the 59FIFTY style might have died-a-death over the last few years but New Era have called upon their vast headwear heritage to stay on trend with more current snap back and 5 panel styles showing that they are not just a one-trick-pony and are set to be on the London retail scene for some time.

New Era London Opening Times

72-74 Brewer Street




10.00 - 19.00



10.00 - 19.00


10.00 - 19.00


10.00 - 19.30

Nearest tube - Piccadilly Circus Fri

10.00 - 19.00


10.00 - 19.00

Website - Sun

11.00 - 17.00

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