Everypeoples Guide The Hideout

When talking of the birth of streetwear it is almost impossible to think of a conversation that doesn’t include Japanese heavyweights A Bathing Ape. BAPE was founded in 1993 by the mononymously named Nigo, which translates to ‘number two’ in Japanese. This alludes to the fact Nigo is a protégé of the godfather of Harajuku culture himself, Hiroshi Fujiwara.

Although the BAPE style has never really took root here in the UK, it settled nicely into US hip-hop culture thanks to the partnering of Nigo and Pharrell Williams in 2005. The subsequent creation of both Billionaire Boys Club and Ice Cream footwear was influenced heavily by the bold colours and patterned graphics found on the streets of Tokyo’s Harajuku district.

A Bathing Ape has since grown to encompass over thirty stores worldwide, with a majority in Asia and over 19 in Japan alone. The London store opened first as the “Busy Workshop” concept store before changing to the BAPE store we now know in 2009. As one of only two official locations in Europe, the other being the BAPE de Colette mini-boutique in Paris, the London store definitely deserves a visit and can be found a few doors up from The Hideout at the address below.

BAPE Opening Times

4 Upper James Street




11.00 - 19.00



11.00 - 19.00


11.00 - 19.00


11.00 - 19.00

Nearest tube - Oxford Circus Fri

11.00 - 19.00


11.00 - 18.30

Website - Sun

12.00 - 17.00

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